La Roche-Posay has been committed for many years to sun damage prevention: partnering with more than 25,000 dermatologists throughout the world, the brand has helped educate consumers about the dangers of sun exposure. In 2010, La Roche-Posay renews its commitment by taking an innovative step forward and inaugurating a website. Developed by a committee of dermatologists, myskincheck.ca aims at raising awareness towards skin cancer within the population. This website will allow identification of potentially dangerous moles and prompt a visit to a doctor, the only expert who can give a diagnosis.